Digital Marketing • Data Analytics • AI in Marketing • Web Development

Tar Joel Tar

Digital Marketing Strategist, Marketing Analyst, AI-in-Marketing Specialist, Web Developer & Technology Educator

I help businesses grow through data-driven marketing, SEO strategy, campaign optimization, analytics dashboards, and modern web solutions that turn visibility into measurable results.

View Projects Hire / Contact Me Download Portfolio

10+

Years in tech & education

3+

Core portfolio specialties

Data

Led strategy with analytics

Joel Tar profile illustration

Douala Bonaberi, Cameroon

datadecipher01@gmail.com

TTSET GLOBAL • IUG & IUC Douala

Professional Headline

Building visibility, insights, and digital growth.

Personal Branding Statement

I am a multidisciplinary technology professional who blends digital marketing strategy, data analytics, AI-driven decision-making, and modern web development to help organizations improve online presence, understand performance, and scale with confidence.

About Me

Data-informed marketer. Technologist. Educator.

With a background in computer science and mathematics, I bring both analytical depth and creative execution to digital marketing, SEO, social media strategy, performance reporting, and product growth.

Profile Summary

I specialize in digital marketing strategy, AI in digital marketing, marketing analytics, SEO-led growth, and web experiences that support conversion and brand visibility. My work spans product design, campaign planning, dashboard development, content systems, and technology training.

As both a practitioner and lecturer, I combine industry execution with structured thinking, enabling me to design practical solutions, explain complexity clearly, and deliver measurable value for businesses, students, and digital teams.

Education

Postgraduate Diploma in Computer Science

University of Buea | 2014 – 2016

BSc in Mathematics (Minor in Computer Science)

University of Buea | 2009 – 2012

Professional Experience

Experience that connects technology, analytics, and growth.

2024 – Present

Product Design Manager / Marketing Manager

TTSET GLOBAL

Leading product design and digital marketing initiatives with a focus on visibility, conversion, content performance, SEO improvement, brand consistency, and data-informed campaign execution.

  • Managed end-to-end digital marketing and design lifecycle for products and services.
  • Improved user engagement through content, funnel optimization, and audience-focused messaging.
  • Supported decision-making with analytics dashboards and campaign performance tracking.
  • Designed visuals and marketing assets with Adobe tools for web and social channels.
2017 – Present

Lecturer – Programming, Data Analysis & Mathematics

IUG & IUC Douala

Teaching university-level courses while mentoring students in applied programming, analytics, and practical problem solving.

  • Delivered hands-on instruction in Python, data analytics, and foundational AI concepts.
  • Supervised student projects involving dashboards, and research analysis.
  • Integrated practical tools and industry-oriented workflows into lessons and assessments.
2012 – 2014

Mathematics & Computer Science Teacher

CEGET, NABICO & MAARIF

Taught mathematics and computing with emphasis on analytical reasoning, digital literacy, and student-centered learning delivery.

Core Skills

Capabilities across marketing, analytics, and digital execution.

Data Analytics82%
AI in Digital Marketing55%
Digital Marketing70%
SEO Strategy65%
Marketing Analytics80%
Google Analytics Google Search Console Meta Ads Manager Power BI Python Pandas HTML5 CSS3 Bootstrap 5 JavaScript Adobe Illustrator Adobe Photoshop Web Development Social Media Marketing Graphic Design Photography
Portfolio Projects

Selected work aligned to digital growth and analytics.

Project descriptions are presented in a portfolio style for web, LinkedIn, and PDF use.

Featured Project

Official TTSET GLOBAL Website Development & SEO Optimization

Planned, designed, and optimized the official TTSET GLOBAL website to strengthen brand visibility, present services professionally, and improve search discoverability through SEO-focused structure and content organization.

  • Built a modern corporate website aligned with business goals
  • Applied SEO-friendly structure, metadata, and service-focused page layout
  • Improved brand presentation and search discoverability for relevant services

Tools: HTML5, CSS3, Bootstrap 5, JavaScript, SEO Best Practices

Live GitHub
SEO Case Study

SEO Website Optimization Project

Executed a search optimization project focused on on-page SEO, keyword relevance, content structure, technical improvements, and visibility growth for a business website.

  • Improved content structure for search intent alignment
  • Strengthened technical and on-page SEO foundations
  • Supported measurable growth in organic visibility and traffic quality

Tools: Google Search Console, On-Page SEO, Content Optimization, Technical SEO

Live GitHub
Analytics Project

Marketing Analytics Dashboard

Designed a marketing analytics dashboard to track campaign performance, conversions, engagement, and decision-ready KPIs for clearer reporting and optimization.

  • Centralized campaign and performance metrics
  • Improved reporting clarity for decision-making
  • Enabled more data-driven marketing reviews

Tools: Python, Pandas, Streamlit, Marketing KPIs

Live GitHub
Social Media

Social Media Management Strategy

Built a structured social media management approach covering content planning, audience engagement, publishing consistency, and analytics-based improvement.

  • Improved content organization and publishing workflow
  • Strengthened engagement strategy across platforms
  • Used analytics to guide content refinement

Tools: Meta Ads Manager, Canva, Content Calendar, Social Analytics

Live GitHub
Paid Media

Digital Advertising Campaign Optimization

Managed and optimized digital advertising campaigns with a focus on audience targeting, conversion improvement, creative testing, and budget efficiency.

  • Improved campaign targeting and structure
  • Supported better conversion-focused optimization
  • Reduced inefficiencies through performance review

Tools: Meta Ads Manager, Campaign Analytics, A/B Testing, Conversion Strategy

Live GitHub
AI Automation

AI-Powered Chatbot for Customer Engagement

Designed an AI-assisted customer engagement solution to automate first responses, support lead qualification, and improve digital customer interaction workflows.

  • Automated first-response workflows for inquiries
  • Improved lead capture availability and response readiness
  • Aligned AI support with marketing and customer journey goals

Tools: Python, AI APIs, Flask, Marketing Automation

Live GitHub
Certifications

Professional development and recommended credentials.

Data Analytics

IBM Data Analyst Professional certified

Digital Marketing

Google Digital Marketing and E-commerce certified.

Power BI

Power BI Dashboard Development

Professional Achievements

Highlights of impact and contribution.

Applied Teaching & Mentorship

Guided students and emerging professionals through practical work in Python, AI concepts, analytics, and technology-enabled problem solving.

Business-Focused Execution

Applied strategy and data interpretation to improve content decisions, campaign planning, and digital product presentation.

References

Academic references

Dr. Moffo Bertrant

Lecturer, University of Buea

Phone: Available on request

Dr. Denis Nkweteyim

Lecturer, University of Buea

Phone: Available on request

Contact Section

Let’s build something valuable.

portfolio inquiry.

Douala Bonaberi, Cameroon

datadecipher01@gmail.com

Available for digital marketing, analytics, and web projects